“Highly recommended for executives and managers.” —Manyworlds.com
Guiding Growth: How Vision Keeps Companies on Course (Harvard Business School Press) represents the culmination of Mark’s early research and vision-related consulting. Readers have applauded its practicality as a playbook to C-level executives, government agency officials, urban planning experts, and governing boards of nonprofit and public organizations. Guiding Growth has been translated into a number of foreign languages.
I am happy to share the first edition of Guiding Growth without charge or any obligation. Click below!
Reviews
Smart, witty, and engaging
“Yippee! No academic psycho-babble, overly complex diagrams, or overly simplistic management fables in this one. Guiding Growth is smart, witty, and engaging—a must-read for business leaders concerned about sustainable competitive advantage.”
One of the best business books out there
“This book is definitely one of the best business books out there. It is well written and easy to relate to, especially for students like me who want to enter the real world and become a leader.”
Finally a practical book about vision
“Reading Guiding Growth has been a joy—finally a practical book about vision. Like Lipton, I was suspicious about the whole vision industry, but his book has helped to look at the concept in a different light.”
The best book on organizational visions!
“Lipton’s treatment of this elusive topic is solid, research-based, and written in an engaging, practical manner. I could apply his knowledge, strategy, and tactics immediately in my own organization. Bought the book for all of my senior managers to read, and at a discussion group during a lunch, we agreed this book will help us take our company to the next level if we follow the guidelines for redefining our vision and then implement it well.
Rather than a typical management book—those can be real snoozers—Lipton approaches the topic by telling his own story, as he came from a nonbeliever about vision, to a mild cynic, to seeing the virtues of it, and finally to ‘a born-again believer’ when it comes to the impact that a solid vision well implemented can have. Wish it did not take me so many years to discover this fine piece of helpful writing.”
“Why Visions Fail”
Following the release of Guiding Growth, Mark gleaned more insight from his consulting work on the often-difficult vision process. Most surprising? Ways in which the CEO can torpedo the development of the vision. Download the article here that Mark was invited to author for Ivey Business Journal.